The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

Description

In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. The Seven Principles are: Principle One: Do What You Love Principle Two: See Genius in Their Craziness Principle Three: Sell Dreams, Not Products Principle Four: Offer New Principle Five: Say No to 1,000 Things Principle Six: Master the Message . Principle Seven: Inspire Evangelists One More Thing . . . Expect Excellence from Yourself and Others Watch Carmine Gallo talk about a "Think Different" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!

Details

Author(s)
Carmine Gallo
Format
Hardback | 256 pages
Dimensions
163 x 236 x 21mm | 517g
Publication date
23 Nov 2010
Publisher
McGraw-Hill Education - Europe
Imprint
MCGRAW-HILL Professional
Publication City/Country
New York, NY, United States
Language
English
Edition statement
New
Illustrations note
w. ill.
ISBN10
007174875X
ISBN13
9780071748759
Bestsellers rank
86,163