The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Description

Apple's 5 Core Principles - Now in the Palm of Your Hand!Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades.A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience."If you have a retail business then this is a must read...business owners and managers in any industry can benefit from the lessons" Strategist, April 2012

Details

Author(s)
Carmine Gallo
Format
Hardback | 256 pages
Dimensions
160.02 x 231.14 x 27.94mm | 521.63g
Publication date
01 Jun 2012
Publisher
McGraw-Hill Education - Europe
Imprint
MCGRAW-HILL Professional
Publication City/Country
New York, NY, United States
Language
English
ISBN10
0071793208
ISBN13
9780071793209
Bestsellers rank
186,506