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In the diffusion of innovation theory the group which is the first to try new ideas processes goods and servicesalthough least numerous typically 2 percent of the population the members of this most venturesome group are urbane have money to take risks and higher education are attracted to change and new experiences and use multiple information sources for making a purchase decision. Innovators 5 traits that distinguish true innovators its one thing to be the first to market with an idea but its another to bring something totally new to the table. Contemporary examples of innovator tremendous leadership excellent manager innovator mother of two and cares about the future of all children. The characteristic of great innovators and great companies is they see a space that others do not they dont just listen to what people tell them they actually invent something new something . Innovators introduction how this book came to be the computer and the internet are among the most important inventions of our era but few people know who created them they were not conjured up in a garret or garage by solo inventors suitable to be singled out on magazine covers or put into a pantheon with edison bell and morse. Because the innovator has for enemies all those who have done well under the old conditions and lukewarm defenders in those who may do well under the new. Theres more than one way to read these stories sure the subjects are inspiring and creative people but these are not merely personality profiles they also illustrate the most important . Test innovators specializes in personalized test preparation for families schools and tutors full length practice tests immediate scoring and actionable diagnostics