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From a prominent educator author and founder of harvards change leadership group comes a provocative look at why innovation is todays most essential real world skill and what young people need from parents teachers and employers to become the innovators of americas future. The innovators how a group of hackers geniuses and geeks created the digital revolution walter isaacson on amazoncom free shipping on qualifying offers following his blockbuster biography of steve jobs walter isaacsons new york times bestselling and critically acclaimed the innovators is a riveting. Diffusion of innovations is a theory that seeks to explain how why and at what rate new ideas and technology spread everett rogers a professor of communication studies popularized the theory in his book diffusion of innovations the book was first published in 1962 and is now in its fifth edition 2003 rogers argues that diffusion is the process by which an innovation is communicated