The Storyteller's Secret : From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

Description

In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. 'The art of storytelling can be used to drive change', says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilisation has ever known, your story will radically transform your business, your life and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?

Details

Author(s)
Carmine Gallo
Format
CD-Audio
Dimensions
134 x 146mm | 190g
Publication date
28 Nov 2016
Publisher
Bolinda Publishing
Imprint
Macmillan/Bolinda
Publication City/Country
Australia
Edition
Unabridged
Edition statement
Unabridged edition
ISBN10
1509832912
ISBN13
9781509832910
Bestsellers rank
1,235,596